It’s only a few days old, but the vigorous response to this invitation from Bill threatens to make my observations redundant. But I might be able to bring another perspective – not as erudite and as theologically apt as those from Haddon and Beth but heartfelt nevertheless.
My observations are coloured by my long employment in research at multinational pharmaceutical companies. In that capacity, I seldom met the ‘marketers’ but we did interact occasionally and I saw examples of what they did. The description of Singapore brings to mind the pre-launch inspirational meetings for a new drug. There would be a conference, a large meeting room, motivational speeches, presentations and activities until the mass of ‘drug reps’ were stirred into a frenzy of excitement to take on their mission: make this